Formula 1 boss Bernie Ecclestone was attacked and mugged about a month ago. The attackers threw a few serious blows to Mr. Ecclestone's face before running off with jewelry worth about 200,000 pounds. Among this jewelry was an Hublot watch, a brand that works with Formula 1.
Not to be outdone by some measly thieves, Mr. Ecclestone sent a photograph of his battered face to Hublot and proposed a campaign. Check out what turned out:
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