12.12.10

The Art of Seeing the Glass Half-Full aka Advertising Campaigns

Formula 1 boss Bernie Ecclestone was attacked and mugged about a month ago. The attackers threw a few serious blows to Mr. Ecclestone's face before running off with jewelry worth about 200,000 pounds. Among this jewelry was an Hublot watch, a brand that works with Formula 1.

Not to be outdone by some measly thieves, Mr. Ecclestone sent a photograph of his battered face to Hublot and proposed a campaign. Check out what turned out:

No comments:

Post a Comment