New Lacoste Ad

Lacoste featuring Anja Rubik

Following some of my other advertising-related posts, I thought I'd share the new ad campaign for Lacoste. I think it's a cool idea, mixing what is their signature white polo and crocodile logo with formal evening outfits. I don't know if they are trying to say that they are planning on taking Lacoste to the next level, that the Lacoste polo can be worn with anything, or maybe it's a goodbye statement from Christophe Lemaire, who has left Lacoste to take on the role of creative director at Hermes, a much, much more high-end and expensive brand. Check out the rest of the pictures after the jump!

Lacoste featuring Noah Mills

Lacoste featuring Liya Kebede

Lacoste featuring Jon Kortajarena